Surge in app-etite for business support following Business Bureau’s digital boost

Originally published on nsw.gov.au 10 April 2025.

Since the Service NSW Business Bureau launched in October 2023, more than 195,000 businesses have used its digital tools, the Service NSW Business Profile, and Service NSW Business Bureau app, to access government support, manage transactions, and save and track industry licences with a few taps.

Enhancements to the Service NSW Business Bureau App include:

• Sharing access: Business owners can securely invite team members to access their Business Profile.

• Simplifying voucher management: Business owners can update and manage bank details securely. Voucher redemption and financial management can also be delegated to trusted team members.

• Tracking applications in real time: Businesses can view their Voucher and Business Grant application status in real time, providing transparency and certainty. 

The Service NSW Business Profile is a single trusted gateway which helps businesses manage licences, applications and government services in one place. 

It has been enhanced to better support business owners across the State, giving businesses more control and convenience by allowing them to: 

• Receive important updates: Opt-in for SMS and email notifications tailored to their needs, helping them stay compliant with regulation changes and stay up to date with business support opportunities.

• Autofill applications: Save time by pre-filling details for new licence and financial support applications.

• Track progress in real time: See where their applications are up to and get notified of the outcome.

• Find new opportunities: Search for government tenders to help their business grow.

• Get personalised support: Use live chat to connect with a Business Concierge for help where and when they need it. 

The Business Bureau provides digital products to support business owners at every stage of their journey, including:

• License Manager: Search, save, organise, track and renew business, employee and subcontractor licences in one place. 

• Advisor and event bookings: Businesses can schedule an appointment with a free, independent business advisor and register to get advice on marketing, cashflow, and business planning.

• Self-check compliance for motor repair businesses:  An easy-to-use self-assessment tool designed for repair shops, garages and service centres, helping businesses check if they meet industry regulations.

• Business Vehicle Registration: Small businesses can find and access vehicle registration renewal easily through their Business Profile and Business Bureau app. Already, more than 22,800 businesses have accessed this feature. 

There are more than 870,000 small businesses in NSW, making up 97 per cent of all NSW businesses.

NSW small businesses employ 1.8 million people in the private sector, which is around 43 per cent of the State’s private sector workforce. 

For more information on the Service NSW Business Bureau’s digital tools, call 13 77 88 or visit the Service NSW website.

Minister for Customer Service and Digital Government Jihad Dib said: 

“The Business Bureau’s digital tools are making it easier than ever for small business owners across New South Wales to access the advice, information, and support they need. 

“We have seen more than 195,000 businesses access the Service NSW Business Bureau app and Service NSW Business Profile since the Business Bureau launched in October 2023, showing these digital tools are helping to make being in business easier. 

“We remain committed to making digital support and services for businesses across NSW more accessible and flexible than ever."