Light Up The Cross – Partner with Kings Cross Quarter this November

Kings Cross is set to shine this November with Light Up The Cross - a District-wide celebration bringing together more than 50 venues, operators and creatives under one banner.

The month-long campaign kicks off on Saturday 1 November, aligning with Sydney Streets Festival on Macleay Street (12–8pm).

Building on the day’s momentum, the Light Up The Cross Launch (8pm–midnight, Pelicano) will follow that evening — a red-carpet celebration featuring media, influencers, content creators and live entertainment, uniting more than 50 local venues and operators to showcase the precinct’s nightlife and hospitality scene.

Across the following five weekends, the spotlight will move through different streets and pockets of the precinct, creating a rolling campaign of stories, activations and content designed to boost foot traffic, showcase small businesses, and reposition Kings Cross as one of Sydney’s most exciting 24-hour destinations.

Opportunities for Partners and Sponsors

There are several ways to get involved:

• Street by Street Partner – sponsor a specific street or pocket of the precinct, with “Presented by” branding across campaign content, signage and social media. See here for more details about the Street by Street program.

• Major Campaign Partner – align with the full month-long activation and feature across all media, signage, press materials, digital content and VIP invitations.

• Product or Experience Partner – contribute a relevant product, service or activation to be featured precinct-wide, within a venue, or as part of a weekly highlight (subject to venue approvals).

• Amplification Partner – boost the campaign’s reach by funding media coverage, influencer activity, advertising or content creation.

Each partnership can be tailored to fit your brand, whether through a signature experience, branded precinct feature, or support that helps amplify the overall campaign message.

Get in touch to explore how your brand can be part of Light Up The Cross and help shine a spotlight on one of Sydney’s most iconic precincts.