Sherry

Sherry is made up of a team of strategic thinkers, bold creatives and digital experts united by one purpose: to help businesses mean more to the people most important to them.

Our work goes deeper than most and brings brand, communications and digital strategy together to set organisations up for long term success.

Based in Sydney, we work with local and global organisations to develop and express their identity through powerful storytelling and strategic creativity across all channels.

Amongst other things we aim to do the following;

• to help our clients define their brand and value proposition effectively

• to expand their understanding of competitors and potential customers

• to develop impactful messaging that connects with their audience

• to bring clarity, creating meaningful stand-out and consistency.

Our core capabilities:

Brand

We build brands from the ground up or help established ones evolve. Our brand work is rooted in research, guided by strategy and delivered with purpose. This includes:

• Brand strategy and positioning

• Brand guidelines and toolkits

• Naming and tone of voice

• Visual identity systems

Communications

We help shape how organisations speak and how people listen. We craft narratives that aim to cut through – across platforms, audiences and moments.

• Brand strategy and positioning

• Brand guidelines and toolkits

• Naming and tone of voice

• Visual identity systems

Digital

We design for how people really interact. Whether it's a content-rich website, a targeted ad campaign or a product interface – we focus on clarity, usability and results.

• UX research and wireframing

• UI design and prototyping

• Responsive website development

• SEO and analytics insights

• Email, CRM and digital campaign creative