ClickedOn

ClickedOn (trading as Halton Road Pty Ltd) is an AI-native performance marketing agency established in 2014, with offices in North Sydney and Hamburg. We are a Google Premier Partner, placing us in the top 3% of agencies in Australia, a ranking we have held for five consecutive years.

What we do

We help organisations acquire customers, drive enquiries and achieve measurable outcomes through digital marketing. Our core services include:

• Google Ads and paid search management

• Paid social media advertising (Meta, LinkedIn, TikTok)

• Search engine optimisation (SEO) and content strategy

• Conversion rate optimisation and landing page development

• Analytics, attribution, tracking setup and performance reporting

• Creative and video ad asset production for digital campaigns

Our approach is analytics-led and accountable. Every engagement is built around clear commercial objectives, transparent reporting and return on investment. We focus on outcomes that matter to stakeholders, including cost per acquisition, reach, engagement and measurable campaign performance.

Our AI capability

We are a member of the Anthropic Claude Partner Network and build proprietary AI technology alongside our agency services. We operate two software products. Geo is an AI search visibility and brand monitoring platform that tracks how organisations are cited across ChatGPT, Perplexity, Gemini, Claude and Copilot. Matild AI is an audit platform for large language model optimisation (LLMO) and generative engine optimisation (GEO). As search behaviour shifts toward AI-generated answers, we help clients understand and maintain their visibility in these new channels, a capability few traditional agencies can offer.

Track record

We have delivered campaigns and digital programs for a range of clients across professional services, financial services, retail and consumer sectors. Our work spans paid media strategy, full-funnel campaign management, SEO content programs and marketing technology implementation.

Opportunities we are seeking

We are looking to support NSW Government agencies and public sector organisations with:

• Public awareness, behaviour change and information campaigns requiring paid digital media

• Recruitment, participation and enrolment campaigns

• Google Ads and paid search account management and optimisation

• SEO and content strategy to improve discoverability of government services and information

• Campaign tracking, analytics, measurement and reporting

• AI search visibility audits and generative engine optimisation, ensuring government information surfaces accurately in AI assistant responses

We are equally comfortable delivering discrete project work, ongoing retained services or specialist advisory. As a Sydney-based business with a strong local presence, we are well positioned to partner with NSW Government on both established digital marketing channels and emerging AI-driven search.